Jane on Jeans

Jane on Jeans

How to Clean Your Jeans

5 things I learned from a real laundry master.

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Jane Herman
May 02, 2026
∙ Paid

Today, we’re going to talk about something all of us do: Laundry. More specifically, we’ll address how to wash our jeans – a question I get asked a lot – with Gwen Whiting, the American clothes-cleaning queen and an absolute expert in the field of sustainable home care.

Gwen, who launched The Laundress in 2004 because she couldn’t find a product worthy of washing her favorite Earl jeans (true story), is now the founder behind The Fill, a wellness-driven line of aromatherapy-scented laundry, home, and fabric care products with a chic members-only tier. I love these products. Earlier this week, I actually pulled my friend Hillary into my kitchen while the laundry was running so she could experience the way it makes my whole house smell. The packaging is pretty and low-footprint. The stain remover is a miracle. My jeans have never felt fresher.

As someone who pays great attention to a garment’s details, it’s shameful how little I cared about laundry detergent before joining The Fill Club, Gwen’s memb…

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