Jane on Jeans

Jane on Jeans

Seeing More Than Jeans

In the shops and on the streets of Madrid.

Jane Herman's avatar
Jane Herman
Apr 12, 2025
∙ Paid

Steps from my flat in Madrid’s Chueca neighborhood is a shop I walk by every day called BF by Beatriz Furest. In the windows, one mannequin wears a slim trench over a polo tee and putty-colored corduroys; another is in pleated, rose-hued gauchos and a loose-knit striped cardigan. Nice, but these clothes were never of interest to me. Until yesterday, when for whatever reason and suddenly, they were.

I walked in to learn that BF is a Barcelona-based brand manufactured entirely in Spain, with twelve stores in eight major cities across the country. The clothes – contemporary and breezy – feel like COS-meets-Rachel Comey, void of print and preppy-ish, but with a jolt of shape in the leg, for example. Think natural fabrics. Functional accessories. Nothing is so different from what we see in the States, but it’s certainly unfamiliar (to me) and not a look I typically wear. I took pics of the Adidas-y sneakers before leaving1. I’m still thinking about this collared cardigan tee.

I’m telling yo…

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